Cadbury Dairy Milk, Gravity Road

Kate Magee did not feel the joy while watching Cadbury’s new film with James Corden: "The idea of lip-synching is funny for the first few seconds but, as it goes on, and on, it just gets embarrassing. What is Corden’s association with Cadbury? Why is he trying to sell me chocolate? Cringe all round."

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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