Cadbury division set to become Mondelez International

Kraft is proposing to change the name of its international snacks business, including Cadbury, to Mondelez International, which is intended to mean “delicious world”.

Cadbury: a major brand in Kraft's international snacks business
Cadbury: a major brand in Kraft's international snacks business

Shareholders will vote to approve the name at the Kraft general meeting on 23 May.

The new name will be used as the corporate name and not the consumer brand for the division, which also includes Kraft brands such as Oreo and Milka chocolate.

Kraft asked its employees to suggest names for its snacks business last year after it disclosed plans to split into two listed companies – its North American grocery brands and its international snacks business.

"Monde" derives from the Latin word for "world" and "delez" is a fanciful expression of "delicious". "International", captures the global nature of the business, said Kraft.

Follow John Reynolds on Twitter @johnreynolds10

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).