Burton's Biscuit Company has released two ten-second TV ads as part of a £1.2 million campaign to promote two new variants of its Cadbury Fabulous Fingers. The spots, created by VCCP, depict the chocolate fingers as characters from 80s-style American soap operas, carrying on the theme from a previous campaign in 2011. The ads, called "the revelation – honeycomb" and "the revelation – praline", launch on TV this week, supported by in-store activity. They were created by Ravi Beeharry, Andy Mancuso, Steven Dodd and Josh Dando, and directed by Simon Willows through Blinkink. Burton’s Biscuit Company produces Fabulous Fingers under licence from Cadbury.