Cadbury Flake 'unfold a flake' by Fallon

Cadbury's Flake has shifted its strategy with a new ad campaign featuring a woman appearing to float in an elaborate frilled dress.

The move sees its famous strapline 'Only the crumbliest, flakiest chocolate' dropped, ending more than half a century of ads.

SUBSCRIBE TO CAMPAIGN

Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE