Cadbury gets festive as it gears up for first Christmas TV ad

Cadbury is gearing up to launch its first Christmas TV campaign next month, as part of a series of holiday marketing initiatives.

In the video above, Tony Bilsborough, a spokesperson for Mondelez International UK, talks about the new Cadbury Dairy Milk festive wrapper and this year's Christmas campaign.

Bilsborough said: "It is the first time the Cadbury brand as ever been advertised on TV at Christmas, which is incredible when you think about it." 

There has also been a redesign of the Cadbury Dairy Milk wrapping for the holiday period, which takes inspiration from the classic festive knitted jumper.

This month celebrates one year since the international snack and confectionary company Kraft Foods became Mondelez International, owner of brands including Cadbury Dairy Milk, Toblerone and Oreo.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).