Cadbury looks beyond roster for digital shop

Cadbury is looking for an agency to handle its digital advertising in the UK.

Cadbury: new approach
Cadbury: new approach

The Mondelez International chocolate brand is handling the pitch itself and has approached agencies with a brief.

The process represents a new approach for Cadbury, whose digital work was previously handled by agencies from Mondelez’s UK roster, which also serves the group’s Dairylea and Oreo brands. At the beginning of 2013, Mondelez appointed Elvis, Rehab and Syzygy to the roster.

Cadbury has used a number of agencies for digital work in the past, including AKQA, CMW (now Stack), Lean Mean Fighting Machine and We Are Social.

The pitch does not affect PHD, which retained Mondelez’s £39 million UK and Ireland media planning and buying account in 2012 after a competitive pitch. Fallon, which holds the UK advertising account, is also unaffected.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).