Cadbury’s revives ’gap’ line

GGT is bringing back the 60s slogan, ’bridge that gap with Cadbury’s Snack’, for a poster and bus-side blitz to mark the relaunch of the brand after 18 years without national advertising.

GGT is bringing back the 60s slogan, ’bridge that gap with

Cadbury’s Snack’, for a poster and bus-side blitz to mark the relaunch

of the brand after 18 years without national advertising.



The work features a series of twin 48-sheet billboards. In each

execution, a single word such as ’morning’, ’shopping’ or ’homework’ is

split between the two posters. The gap between the billboards is

’bridged’ by a giant 3-D pack of Cadbury’s Snack and the endline runs

across both billboards.



The campaign was devised by Trevor Beattie, the creative director of

GGT, and the art director, Bill Bungay. It launches this week with a

specially constructed poster site in London featuring a giant model of

the Snack bar covered in chocolate.



Beattie said: ’We are highlighting a great proposition in as dramatic a

way as possible.’



The campaign will run for six weeks, with media planning and buying by

TMD Carat in conjunction with Mills & Allen.



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