- Cadbury Schweppes is looking for a new agency to handle its quirky fruit drink, Oasis, after splitting with its incumbent on the brand for the past three years, Saatchi & Saatchi.
Andrew Mann, the marketing director at Schweppes, confirmed: "We are currently reviewing agencies to work with us on Oasis, and there will be a pitch in the near future." He did not say whether he would look outside Schweppes' worldwide roster, which also includes FCB and Young & Rubicam.
It is also not clear whether the switch will mean the end of the brand's famous "Open, pour, be yourself once more" campaign.
News of the move follows Saatchis' loss of Schweppes' overall European branding work to Young & Rubicam last month, worth an estimated £20 million across the region. However, the agency, which launched the fruit and mineral water drink in 1995, put the decision to split down to a conflict with another key account, Sunny Delight, the fruit drink successfully launched by Saatchis for Procter & Gamble last year.
Saatchis will retain Schweppes' Malvern and Sunkist brands, neither of which spent enough on advertising last year to register a total in MMS's annual adspend figures, and on new product development.
The "Open, pour, be yourself once more" campaign features the voice of drag comedian Lily Savage and a succession of different TV personalities, each of which revert to type when they have drunk Oasis. These included the former England football coach, Terry Venables, Mike Reed as his East Enders character Frank Butcher and the clairvoyant, Mystic Meg.