Cadbury to support Double Decker with TV and online drive

Cadbury is backing its Double Decker brand with its first ad campaign for ten years.

Cadbury is backing its Double Decker brand with its first ad campaign for ten years.

Euro RSCG Wnek Gosper is attempting to put the chocolate bar back on the map with a series of executions featuring Charlie Chuck, the comic character who regularly appeared in the Reeves and Mortimer TV series.

The campaign shows Chuck sitting on a double-decker bus spinning a range of shaggy-dog stories. His hard-to-follow stories about the Double Decker bar prompt the line: 'Are you missing something on top?'

Euro RSCG has developed a campaign comprising a 40-second and four ten-second ads. It will break on 12 February and run for two weeks. Three of the ten-second ads can only be viewed on the Cadbury website, and will form part of an online campaign created by Euro RSCG Interaction.

Brett Gosper, the chief executive of Euro RSCG, said: 'The brand is a perennial classic and we are delighted to have the chance of getting it back into the public consciousness.'

The ads were written by Simon Haynes and art directed by Paul Copeland.

They were directed by Ben Bannister through Eyeland Productions. Carat is handling media planning and buying.


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).