Cadbury Wispa launches £3.5m ad campaign

Cadbury Wispa has launched a £3.5m ad campaign to promote its bitesize addition, targeting teenagers who may not have heard of the brand before its 2008 relaunch.

The 'Five Friends, One Mountain and a Very Big Inflatable’ campaign by Fallon features a group of friends working together on the pointless task of carrying an inflatable character up a steep rocky mountain.

The strapline reads, "Wispa, time well mis-spent".

The campaign is running across social media, outdoor and will launch in cinemas from Friday.

The ad will promote Wispa's bitesize addition, Cadbury Bitsa Wispa, to teenagers who may never have heard of the brand until it relaunched in 2008 after a five-year hiatus.

Cadbury's Wispa Facebook page will feature "behind the scenes" shots of the ad and extra content.

Fallon has also recruited YouTube Super Users to contribute their own unique content around the "time well mis-spent" theme.

The ad's executive creative director was Santiago Lucero, working with creative directors Sam Oliver and Shishir Patel.

The art director was Avril Furness and copywriter, Miles Carter. The production company was 2AM Films. PHD handled the media planning and buying.

Toby Smart, brand manager for Wispa at Kraft Foods, said: "Wispa has continued to be a popular choice with consumers since it made its permanent comeback.

"With the continued rise of the big night in occasion, we are also confident that Bitsa Wispa is also going to become firm favourite. With the cheeky strapline, 'time well mis-spent' we are encouraging consumers to take time out of their daily pressures and have a little fun."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More