Cadbury's files law lawsuit against PepsiCo

LONDON - Dr Pepper/Seven Up Inc, a subsidiary of Cadbury Schweppes, has filed a lawsuit in the US against rival PepsiCo, which accuses the company of anti-trust violations and unlawful interference with its business.

The lawsuit is thought to centre on a deal PepsiCo has signed with restaurant owner Tricon, which owns the Taco Bell, KFC and Pizza Hut chains in the US.



Dr Pepper/Seven Up argued that PepsiCo's deal with Tricon restricts the use of its drinks in Tricon-owned restaurants.




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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).