Cain and Bogue quit Lowes for BBH

Pete Cain and Louis Bogue, the creatives famous for their award-winning work on Silk Cut cigarettes, join Bartle Bogle Hegarty as senior creatives this week.

Pete Cain and Louis Bogue, the creatives famous for their

award-winning work on Silk Cut cigarettes, join Bartle Bogle Hegarty as

senior creatives this week.



Cain, a writer, and Bogue, his art director, are joining BBH after what

Bruce Crouch, the agency’s creative director, said had been a less than

happy period for them at Lowe Howard-Spink.



The pair - former Campaign Faces to Watch - won acclaim for their

’cheesegrater’ press ad for Silk Cut, which was conceived while they

were on placement at M&C Saatchi and which won a gold and four silvers

at the 1996 Campaign press awards.



It was their work on Silk Cut and British Airways that caused Crouch to

keep track of them. As a senior team they will work across the range of

BBH accounts.



’I made a mental note of them when they featured in Faces to Watch and

moved for them when I heard they wanted to leave Lowes,’ Crouch

said.



’For some reason it didn’t happen for them there and they didn’t get the

work out. But they are a visual team, which is what we need here.’



Cain acknowledged that the pair’s ten-month spell at Lowes had been

frustrating because of the agency’s loss of its UDV business.



’We’d cracked the brief but the business walked away,’ he said.



But he was adamant that their exit had not been prompted by the merger

between Lowes and Ammirati Puris Lintas. ’If anything, the merger made

the place buzz as well as providing new opportunities. But an offer from

BBH was just too tempting to pass up,’ Cain said.



’We’ve been impressed with BBH’s work since the late 80s right up to the

present day, particularly the Levi’s and Audi campaigns which have been

consistently good.’



Bogue graduated from the American College with a BA in commercial art

seven years ago. His first placement was at M&C Saatchi where he was

offered a permanent job.



Cain was a student at the School of Communication Arts and completed

placements at Saatchi & Saatchi and GGT before being hired by M&C

Saatchi.



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