California State Lottery 'Strike It Rich!' by David & Goliath

For the launch of the California State Lottery Strike It Rich! Scratchers game, David & Goliath has created a fully integrated US campaign featuring characters that illustrate what it would be like to strike it rich in an instant.

Starting with a new 30-second TV spot, "Cornelius" shows an ordinary man transform into a wealthy adventurer in the blink of an eye.


Executive producer
Creative director
VFX supervisor
VFX producer
Asst. VFX producer
Online & flame editors
 Sound design
Executive producer
Lead sound designer
Production company
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Flash development
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