A call to arms for branded film: how do brands entertain?

Despite some trailblazing exceptions, branded film content has failed to become a mainstream marketing tool. James Morris, global chief executive of Stink, explains why.

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Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.