Camelot hires The Big Kick for online games and scratchcards

Camelot has hired The Big Kick to work on integrated campaigns for its Instant online games and scratchcards, while the agency has also extended its relationship with Tesco Mobile.

The National Lottery: "monster truck" campaign
The National Lottery: "monster truck" campaign

Camelot awarded the contract to develop a range of promotions across its Instant portfolio, including scratchcards and online instant win games, to The Big Kick following a competitive tender.

The Big Kick will be responsible for devising integrated campaigns and events for both individual games and the wider Instant brand that will deliver enhanced player engagement with the brand.

The sales promotion agency, which has been on the Tesco UK roster for the past two years, has also been appointed to handle the integrated in-store and colleague marketing communications for the brand campaign launch of Tesco Mobile.

This includes the in-store amplification for the series of above-the-line activity, including the recent TV spots from Wieden & Kennedy, which confront negative perceptions of Tesco Mobile using the strapline: "there's nothing funny about Tesco Mobile".

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More