Cameron and Westwood share stories at iEX2013

James Cameron, Vivienne Westwood, Heston Blumenthal and the Freakonomics author Steven Levitt shared insights and spread inspiration to a marketing audience at Idea Exchange (iEX2013).

Vivienne Westwood: talks to Malcolm Poynton, SapientNitro's EU creative chief
Vivienne Westwood: talks to Malcolm Poynton, SapientNitro's EU creative chief

Global brand marketers from Unilever, McLaren Automotive and Google were among the 300 delegates at the event, organised by SapientNitro, at the London Film Museum.

This, the agency’s third iEX, but the first in the UK, examined how the boundaries of storytelling can, and must be, adapted for today’s always-on, hyper-connected world.

Among other things, the audience heard Levitt explore the economics of prostitution; Blumenthal tell of making customers cry by using sound with his food; Westwood explain her mission to cope with "environmental revolution", and Cameron talk of "the cusp of the possible".

The event builds on SapientNitro’s own theory of Storyscaping – the idea of moving from story telling to weaving a narrative thread through every interaction a consumer has with a brand.

To see footage from the event, go to campaignlive.co.uk/go/iex2013/

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More