CAMPAIGN FOR BEGINNERS: IPA and D&AD set up exhibition to show female creative talent

The IPA and D&AD have joined forces to launch a travelling showcase to raise awareness of the inequality of women in advertising.

The exhibition, called Women's Work, features contributions from 24 of the industry's most respected female creative talents.

It includes work from M&C Saatchi's Tiger Savage, Bonnie and Charlotte Horton from Abbott Mead Vickers BBDO, and Mother's Caroline Pay and Kim Gehrig. Also showing are Kate Stanners, Barbara Nokes and Pat Doherty.

The exhibition comes off the back of the IPA-backed study "Women in Advertising", put together by WCRS's head of planning, Debbie Klein.

Published in 2000, the review showed that women make up half the staff in the advertising industry but account for only 22 per cent of the senior staff, 9 per cent of agency management and 16 per cent of art directors.

The showcase will visit a number of colleges across Britain with the aim of inspiring female art and design students to apply for jobs in advertising.

After spending more than three months at the IPA's office in London's Belgrave Square, the work will move to Newcastle Art and Design College in October, and to Scotland in November.

Ann Murray Chatterton, the director of training and development at the IPA, said: "We wanted to get a good mix of classical, talented creatives for the future who have already started winning awards."

Each contributor will exhibit a thumbnail sketch of their portfolio, including poster and television work.

Claire Fennelow, D&AD's education director, said: "This is a chance to see some of the best work ever produced, irrespective of gender."

The exhibition will run over the next 12 months and is available on request to any colleges at cost only.

D&AD is also producing advertising career support aids that feature female role models.

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