Abbott Mead Vickers BBDO dominated the awards, while Adam & Eve/DDB and McCann London also had good showings.
View photos from the event above, and click here to see a showcase of the winning work.
Adland's finest gathered at The Grosvenor in London last night for the Campaign Big Awards 2016, which recognised the best creative work and agencies in the UK.
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Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.