Feature

Campaign Big Awards 2016: the winners' showcase

This year's awards are dominated by one campaign that ticks all the boxes for the judging panel.

Campaign Big Awards 2016: the winners' showcase

View judges | View awards table



Entries


    [ Digital single ]
    The Arden Award
    Title: Survival billboard • Client: Microsoft
    [ Digital single ]
    Automotive
    Title Slide • Client Lexus
    [ Direct single ]
    Charity
    Title #RememberShafilea • Client Karma Nirvana
    [ Film single ]
    Consumer Durables & Furniture
    Title Spare the act • Client Dixons Carphone
    [ Film single ]
    Consumer Durables & Furniture
    Title Laptop • Client Dixons Carphone
    [ Film single ]
    Fashion, Clothing, Footwear & Accessories
    Title Becoming Beckham • Client H&M
    [ Film single ]
    Financial
    Title Tiny dancer • Client John Lewis Insurance
    [ Outdoor single ]
    GROCERY & SOFT DRINKS
    Title: Give the rainbow • Client: Mars
    [ Direct single ]
    MEDIA & ENTERTAINMENT
    Title: Survival billboard • Client: Microsoft
    [ Outdoor single ]
    MEDIA & ENTERTAINMENT
    Title: Survival billboard • Client: Microsoft
    [ Film single ]
    RETAIL & RESTAURANTS
    Title: Shoplifters • Client: Harvey Nichols
    [ Film single ]
    RETAIL & RESTAURANTS
    Title: Spare the act • Client: Dixons Carphone
    [ Film single ]
    RETAIL & RESTAURANTS
    Title: Cooker • Client: Dixons Carphone
    [ Film single ]
    RETAIL & RESTAURANTS
    Title: Laptop • Client: Dixons Carphone
    [ Film single ]
    RETAIL & RESTAURANTS
    Title: Nespresso • Client: Dixons Carphone
    [ Film single ]
    RETAIL & RESTAURANTS
    Title: TV • Client: Dixons Carphone
    [ Digital single ]
    SPORT, TRAVEL & LEISURE
    Title: Survival billboard • Client: Microsoft
    Digital agency of the year
    CHI & Partners
    Direct agency of the year
    Leo Burnett London
    Film agency of the year
    Abbott Mead Vickers BBDO
    Outdoor agency of the year
    McCann London
    Press agency of the year
    Adam & Eve/DDB
    Integrated agency of the year
    FCB Inferno

    THE ARDEN AWARD
    Title: Survival billboard  •  Client: Microsoft

    Brand: Xbox
    Client: Michael Flatt, head of advertising, EMEA
    Agency: McCann London
    Chief creative officers: Rob Doubal, Laurence Thomson
    Writers: Jim Nilsson, Sanjiv Mistry, Anja McGuiness
    Art directors: Jacob Björdal, Jamie Mietz
    Event/production agency: Momentum
    Developer: MRM
    Production company: Craft
    Additional partner agencies: Hothouse, Attention Seekers, EMT/Dentsu Aegis Network, Edelman


    [ Digital single ]
    AUTOMOTIVE
    Title: Slide  •  Client: Lexus

    Brand: Lexus
    Clients: Atsushi Takada, general manager of brand management; David Nordstrom, vice-president of marketing; Yolande Waldock, head of global brand
    Agency: CHI & Partners
    Creative director: Monty Verdi
    Creatives: Brad Woolf, Dan Bailey
    Director: Henry-Alex Rubin
    Production company: Smuggler


    [ Digital single ]
    CHARITY
    Title: #RememberShafilea • Client: Karma Nirvana

    Brand: Day of Memory
    Client: Jasvinder Sanghera, chief executive
    Agency: Leo Burnett London
    Creative director: Justin Tindall
    Creatives: Phillip Meyler, Darren Keff
    Senior account manager: Sofia Sarkar
    Planner: Jessica Page
    Photographer: Tal Silverman
    Photography studio: Metcalfe Lancaster


    [ Film campaign ]
    CONSUMER DURABLES & FURNITURE
    Title: Laptop • Client: Dixons Carphone

    Brand: Currys PC World
    Client: Gary Booker, chief marketing officer, UK and Ireland
    Agency: Abbott Mead Vickers BBDO
    Executive creative directors: Alex Grieve, Adrian Rossi
    Writer: Mike Sutherland
    Art director: Ant Nelson
    Producer: Anita Sasdy
    Director: David Shane
    Production company: O Positive New York
    Production company producer: Nell Jordan
    Editor: Paul Watts
    Editing house: The Quarry
    Sound engineer: Aaron Reynolds
    Sound studio: Wave Studios
    Post-production: The Mill
    Photographer: Tal Silverman
    Photography studio: Metcalfe Lancaster


    [ Film single ]
    CONSUMER DURABLES & FURNITURE
    Title: Laptop • Client: Dixons Carphone

    Brand: Currys PC World
    Client: Gary Booker, chief marketing officer, UK and Ireland
    Agency: Abbott Mead Vickers BBDO
    Executive creative directors: Alex Grieve, Adrian Rossi
    Writer: Mike Sutherland
    Art director: Ant Nelson
    Producer: Anita Sasdy
    Director: David Shane
    Production company: O Positive New York
    Production company producer: Nell Jordan
    Editor: Paul Watts
    Editing house: The Quarry
    Sound engineer: Aaron Reynolds
    Sound studio: Wave Studios
    Post-production: The Mill
    Photographer: Tal Silverman
    Photography studio: Metcalfe Lancaster


    [ Film single ]
    FASHION, CLOTHING, FOOTWEAR & ACCESSORIES
    Title: Becoming Beckham • Client: H&M

    Brand: H&M
    Client: Daniel Herrmann, head of marketing
    Agency: Adam & Eve/DDB
    Chief creative officer: Ben Priest
    Executive creative directors: Ben Tollett, Richard Brim
    Creative directors: Feargal Ballance, Patrick McClelland
    Director: Fredrik Bond
    Production company: Sonny London
    Production company producer: Alicia Richards


    [ Film single ]
    FINANCIAL
    Title: Tiny dancer • Client: John Lewis Insurance

    Brand: Premier Home Insurance
    Client: Margaret Burke, head of marketing
    Agency: Adam & Eve/DDB
    Chief creative officer: Ben Priest
    Executive creative directors: Ben Tollett, Richard Brim
    Writer: Jo Cresswell
    Art director: Sian Coole
    Director: Dougal Wilson
    Production company: Blinkink
    Production company producer: Ewen Brown


    [ Outdoor single ]
    GROCERY & SOFT DRINKS
    Title: Give the rainbow • Client: Mars

    Brand: Skittles
    Client: Daniel Newell, marketing manager
    Agency: Adam & Eve/DDB
    Chief creative officer: Ben Priest
    Executive creative directors: Ben Tollett, Richard Brim
    Creative directors: Mark Lewis, Matt Fitch
    Managing partner: Fiona McArthur
    Integrated producer: Maebh Kelly


    [ Direct single ]
    MEDIA & ENTERTAINMENT
    Title: Survival billboard • Client: Microsoft

    Brand: Xbox
    Client: Michael Flatt, head of advertising, EMEA
    Agency: McCann London
    Chief creative officers: Rob Doubal, Laurence Thomson
    Writers: Jim Nilsson, Sanjiv Mistry, Anja McGuiness
    Art directors: Jacob Björdal, Jamie Mietz
    Event/production agency: Momentum
    Developer: MRM
    Production company: Craft
    Additional partner agencies: Hothouse, Attention Seekers, EMT/Dentsu Aegis Network, Edelman


    [ Outdoor single ]
    MEDIA & ENTERTAINMENT
    Title: Survival billboard • Client: Microsoft

    Brand: Xbox
    Client: Michael Flatt, head of advertising, EMEA
    Agency: McCann London
    Chief creative officers: Rob Doubal, Laurence Thomson
    Writers: Jim Nilsson, Sanjiv Mistry, Anja McGuiness
    Art directors: Jacob Björdal, Jamie Mietz
    Event/production agency: Momentum
    Developer: MRM
    Production company: Craft
    Additional partner agencies: Hothouse, Attention Seekers, EMT/Dentsu Aegis Network, Edelman


    [ Film single ]
    RETAIL & RESTAURANTS
    Title: Shoplifters • Client: Harvey Nichols

    Brand: Harvey Nichols
    Client: Shadi Halliwell, marketing director
    Agency: Adam & Eve/DDB
    Chief creative officer: Ben Priest
    Executive creative directors: Ben Tollett, Richard Brim
    Writer: Ben Stilitz
    Art director: Colin Booth
    Business director: Paul Billingsley
    Director: Layzell Bros
    Production company: Blinkink


    [ Film campaign ]
    RETAIL & RESTAURANTS
    Title: Spare the act • Client: Dixons Carphone

    Brand: Currys PC World
    Client: Gary Booker, chief marketing officer, UK and Ireland
    Agency: Abbott Mead Vickers BBDO
    Executive creative directors: Alex Grieve, Adrian Rossi
    Writer: Mike Sutherland
    Art director: Ant Nelson
    Producer: Anita Sasdy
    Director: David Shane
    Production company: O Positive New York
    Production company producer: Nell Jordan
    Editor: Paul Watts
    Editing house: The Quarry
    Sound engineer: Aaron Reynolds
    Sound studio: Wave Studios
    Post-production: The Mill


    [ Film single ]
    RETAIL & RESTAURANTS
    Title: Cooker • Client: Dixons Carphone

    Brand: Currys PC World
    Client: Gary Booker, chief marketing officer, UK and Ireland
    Agency: Abbott Mead Vickers BBDO
    Executive creative directors: Alex Grieve, Adrian Rossi
    Writer: Mike Sutherland
    Art director: Ant Nelson
    Producer: Anita Sasdy
    Director: David Shane
    Production company: O Positive New York
    Production company producer: Nell Jordan
    Editor: Paul Watts
    Editing house: The Quarry
    Sound engineer: Aaron Reynolds
    Sound studio: Wave Studios
    Post-production: The Mill


    [ Film single ]
    RETAIL & RESTAURANTS 
    Title: Laptop • Client: Dixons Carphone

    Brand: Currys PC World
    Client: Gary Booker, chief marketing officer, UK and Ireland
    Agency: Abbott Mead Vickers BBDO
    Executive creative directors: Alex Grieve, Adrian Rossi
    Writer: Mike Sutherland
    Art director: Ant Nelson
    Producer: Anita Sasdy
    Director: David Shane
    Production company: O Positive New York
    Production company producer: Nell Jordan
    Editor: Paul Watts
    Editing house: The Quarry
    Sound engineer: Aaron Reynolds
    Sound studio: Wave Studios
    Post-production: The Mill


    [ Film single ]
    RETAIL & RESTAURANTS
    Title: Nespresso • Client: Dixons Carphone

    Brand: Currys PC World
    Client: Gary Booker, chief marketing officer, UK and Ireland
    Agency: Abbott Mead Vickers BBDO
    Executive creative directors: Alex Grieve, Adrian Rossi
    Writer: Mike Sutherland
    Art director: Ant Nelson
    Producer: Anita Sasdy
    Director: David Shane
    Production company: O Positive New York
    Production company producer: Nell Jordan
    Editor: Paul Watts
    Editing house: The Quarry
    Sound engineer: Aaron Reynolds
    Sound studio: Wave Studios
    Post-production: The Mill


    [ Film single ]
    RETAIL & RESTAURANTS
    Title: TV • Client: Dixons Carphone

    Brand: Currys PC World
    Client: Gary Booker, chief marketing officer, UK and Ireland
    Agency: Abbott Mead Vickers BBDO
    Executive creative directors: Alex Grieve, Adrian Rossi
    Writer: Mike Sutherland
    Art director: Ant Nelson
    Producer: Anita Sasdy
    Director: David Shane
    Production company: O Positive New York
    Production company producer: Nell Jordan
    Editor: Paul Watts
    Editing house: The Quarry
    Sound engineer: Aaron Reynolds
    Sound studio: Wave Studios
    Post-production: The Mill


    [ Digital single ]
    SPORT, TRAVEL & LEISURE
    Title: Survival billboard • Client: Microsoft

    Brand: Xbox
    Client: Michael Flatt, head of advertising, EMEA
    Agency: McCann London
    Chief creative officers: Rob Doubal, Laurence Thomson
    Writers: Jim Nilsson, Sanjiv Mistry, Anja McGuiness
    Art directors: Jacob Björdal, Jamie Mietz
    Event/production agency: Momentum
    Developer: MRM
    Production company: Craft
    Additional partner agencies: Hothouse, Attention Seekers, EMT/Dentsu Aegis Network, Edelman


    DIGITAL AGENCY OF THE YEAR
    CHI & Partners

    GOLD AWARD:

    Category: Automotive
    Title: Slide 
    Client: Lexus 


    DIRECT AGENCY OF THE YEAR
    Leo Burnett London

    GOLD AWARD:

    Category: Charity
    Title: #RememberShafilea
    Client: Karma Nirvana


    FILM AGENCY OF THE YEAR
    Abbott Mead Vickers BBDO

    GOLD AWARDS:

    Category: Consumer Durables & Furniture
    Client: Dixons Carphone
    Titles: Spare the act •  Laptop 

    Category: Retail & Restaurants
    Client: Dixons Carphone
    Titles: Spare the act •  Cooker •  Laptop • Nespresso •  TV 

    SILVER AWARDS:

    Category: Consumer Durables & Furniture
    Client: Dixons Carphone
    Titles: Cooker •  Nespresso 

    Category: Alcoholic Drinks
    Client: Diageo
    Brand: Guinness
    Titles: Never alone • The right path

    Category: Energy
    Client: Smart Energy GB
    Titles: Darts • Supermarket

    Category: Health & Beauty
    Client: SCA
    Brand: Libresse
    Title: Blood

    Category: Retail & Restaurants
    Client: Sainsbury's
    Title: Mog's calamity

    Category: Sport, Travel & Leisure
    Client: Camelot
    Titles: Please not them • James Blunt

    FINALISTS:

    Category: Consumer Durables & Furniture
    Client: Dixons Carphone
    Titles: Back to school • TV • Whatever it takes

    Category: Telecoms & Technology
    Client: BT
    Title: BT


    OUTDOOR AGENCY OF THE YEAR
    McCann London

    GOLD AWARDS:

    Category: The Arden Award
    Client: Microsoft
    Brand: Xbox
    Title: Survival billboard

    Category: Media & Entertainment
    Client: Microsoft
    Brand: Xbox
    Title: Survival billboard

    FINALIST:

    Category: Sport, Travel & Leisure
    Client: Microsoft
    Brand: Xbox
    Title: Squadvertiser


    PRESS AGENCY OF THE YEAR
    Adam & Eve/DDB

    SILVER AWARD:

    Category: Fashion, Clothing Footwear & Accessories
    Client: Harvey Nichols
    Title: Bo Gilbert - the 100-year-old model

    FINALISTS:

    Category: Financial
    Client: Financial Times
    Title: Happyish International Women's Day

    Category: Retail & Restaurants
    Client: Harvey Nichols
    Title: Bo Gilbert - the 100-year-old model


    INTEGRATED AGENCY OF THE YEAR
    FCB Inferno

    SILVER AWARD:

    Category: Charity
    Client: The Big Issue
    Title: Change Please

    Judges

    Rosie Arnold creative partner and head of art, AMV BBDO

    Shnoosee Bailey creative director, HeyHuman

    Ana Balarin executive creative director, Mother London

    Hermeti Balarin executive creative director, Mother London

    Richard Brim executive creative director, Adam & Eve/DDB

    Helen Calcraft founding partner, Lucky Generals

    Neil Christie managing director, Wieden & Kennedy London

    Brian Cooper executive creative director, Oliver

    Andy Corcoran managing partner, creative services, UM London

    Joanna Davies chief executive, Zak

    Matt Davis co-owner and creative director, Red Brick Road

    Emma de la Fosse chief creative officer, Ogilvy & Mather Group UK

    Richard Denney executive creative director, MullenLowe London

    Rob Doubal chief creative officer and co-president, McCann London

    Mark Elwood founding partner and creative director, 101

    Tom Ewart founding partner and chief creative officer, The Corner

    Andy Fowler executive creative director, Brothers and Sisters

    Dave Henderson former chief creative officer, MullenLowe London

    Gerry Human global executive creative director, global brand management, Ogilvy & Mather

    Iain Hunter executive creative director, Stack

    Andy Jex executive creative director, Saatchi & Saatchi

    Ben Kerr executive creative director, Somethin’ Else

    Owen Lee chief creative officer, FCB Inferno

    Matt Lever deputy executive creative director, VCCP

    Mick Mahoney chief creative officer, Ogilvy & Mather London

    Ben Middleton creative partner, Creature of London

    Ben Mooge executive creative director, Havas Creative Group

    Garry Munns creative director, Arc London

    Antony Nelson creative director, AMV BBDO

    Caroline Pay former deputy executive creative director, BBH

    Simon Poett executive creative director, Tribal Worldwide

    Rob Potts executive creative director, Saatchi & Saatchi

    David Prideaux executive creative director, Iris

    Russell Ramsey executive partner and executive creative director,
     J Walter Thompson

    Tim Riley creative partner, AMV BBDO

    Chaka Sobhani chief creative officer, Leo Burnett London

    Mike Sutherland creative director, AMV BBDO

    Andy Taylor executive creative director, Iris

    James Temple executive vice-president, executive creative director and managing director, EMEA, R/GA

    Laurence Thomson chief creative officer and co-president,
    McCann London

    Jim Thornton deputy executive creative director, VCCP

    Justin Tindall chief creative officer, M&C Saatchi

    Ben Tollett executive creative director, Adam & Eve/DDB

    Chris Turner sound designer and creative director, Jungle Studios

    Nick Turner international executive creative director, Razorfish

    Ed Warren strategic and creative partner, Creature of London



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