Campaign at Cannes: Interview with Tencent's Davis Lin

Davis Lin, vice president at Tencent, discusses China's social scene and Tencent's social advertising, with Campaign at Cannes.

Lin is vice president and head of strategy development at Tencent. Campaign Asia-Pacific brand director Atifa Silk talked with Lin about the following topics:

  • Start: WeChat's growth
  • 1:00: What other social platforms Tencent offers to audiences
  • 1:38: How Tencent balances commercial opportunities to ensure the end-user experience isn't compromised
  • 2:17: Advice for brands looking to use Tencent Social Ads platform in China
  • 2:52: Trends Lin is seeing in China's digital scene
  • 3:41: The goal of Tencent Social Ads


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published