Campaign Craft: Hopkinson quits RSA and takes lead role at BFCS to work for director Seresin

BFCS has poached Jilly Hopkinson from RSA Films to produce for its director, Michael Seresin.

BFCS has poached Jilly Hopkinson from RSA Films to produce for its

director, Michael Seresin.



Hopkinson leaves RSA after eight years. She worked for nearly all the

production company’s directors, including Ridley Scott, Jon Greenhalgh

and Richard Loncraine. She produced Scott’s original BT ads featuring

Bob Hoskins and most of his French and British commercials.



Her career began in 1975 when she was assistant to the Cannes

Advertising Festival’s organiser, Simon Dalgleish. In 1979, she left to

work as a translator for McCann-Erickson in Paris. Her first producing

role came in 1980 at Beechurt Films for Peter Levelle, before moving to

James Garrett and Partners to work for Julian Cottrell, Nic Roeg and

Richard Loncraine from 1981 to 1988.



At BFCS she will produce for Seresin, who directed Renault’s ’Nicole’

campaign and was also behind the Stella Artois ’Jacques de Florette’

campaign, but she will also take a leading role in promoting the

company.