Campaign Craft: Mandie Fletcher to kickstart ad career through the Artists

The Artists Company has snapped up the director, Mandie Fletcher, following the demise of her production company, Fletcher Sanderson.

The Artists Company has snapped up the director, Mandie Fletcher,

following the demise of her production company, Fletcher Sanderson.



Fletcher’s commercials portfolio includes the John Smith’s Bitter

campaign featuring Jack Dee with a host of dancing penguins, which was

shot through BMP DDB and won a gold lion at Cannes in 1994. She also

made the BT ’EastEnders’ commercial for Abbott Mead Vickers BBDO.



Before moving into commercials, Fletcher directed a number of TV comedy

series, including Only Fools and Horses, Blackadder and Butterflies.



She started directing ads through Phoenix Films and then launched her

own company, Fletcher Sanderson, with Madeleine Sanderson. It disbanded

last month when the two decided to go their separate ways.



Debbie Turner, managing director of the Artists Company, said: ’While

Mandie is an established director, I felt that there is huge potential

to relaunch her commercials career, as she has been concentrating on

feature films and TV over the past couple of years.’



Fletcher joins a roster which includes Steve Ramser, who shot the Levi’s

’riveted’ ad for Bartle Bogle Hegarty, Mike Lipscombe, who is best known

for his Abbey National and Blockbuster Video spots, and Eden, who was

featured in this year’s Saatchi & Saatchi new directors showcase.



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