Campaign Craft: Portfolio - Frederic Planchon

In France, he has his pick of the best jobs, but in the UK, Frederic Planchon is still making a name for himself. He has just signed up with Academy in London, and intends to take the opportunity of a fresh start to take his directing skills to new arenas.

In France, he has his pick of the best jobs, but in the UK,

Frederic Planchon is still making a name for himself. He has just signed

up with Academy in London, and intends to take the opportunity of a

fresh start to take his directing skills to new arenas.



Planchon’s list of credits includes an impressive number of car

commercials.



He says, however: ’It is just an accident. I choose scripts because of

the idea and not because of the product.’ Last year he shot spots for

Audi, Volkswagen, Peugeot, BMW and Mercedes. This year, he completed

another set of ads for Audi and Peugeot.



But Planchon wants to take his work on from highly visual storytelling

into more character-based scripts. He explains: ’A lot of my work at the

moment is images, but I want to tell stories with characters as

well.’



Although Planchon was brought up by theatrical parents and has done some

acting, his creative leanings have always been very visual. He started

off taking photographs and from there moved to pop promos and then

crossed over to commercials.



His move to Academy, from Freedom Films, was prompted by his admiration

for Academy’s star director, Jonathan Glazer. Planchon says: ’In terms

of quality and ethics, Jonathan’s work was a great reference for the

company.’



But Planchon has style and ambitions of his own. ’I want to do more

emotional work and bring more people into my ads. I would like to do a

feature film in a few years’ time but, for now, there is still a lot I

want to do in commercials.’



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