CAMPAIGN CRAFT: PORTFOLIO - JAN GLEIE

When he was a small boy, Jan Gleie used to hide in darkened rooms and play with his Action Man, experimenting with the lighting and landscapes.

When he was a small boy, Jan Gleie used to hide in darkened rooms

and play with his Action Man, experimenting with the lighting and

landscapes.



What might have been construed as odd at the time sparked an interest in

film that led him to direct two short films before the age of ten.



Following this auspicious start to his career, he joined Lintas in

Denmark as an art director before spending a year studying at the

American Film Institute of California.



Gleie then decided that his talents were put to the best use in the UK

so he joined Pink Films last summer.



His reel shows a stylised, photographic approach and reveals a penchant

for pale, strange-looking girls.



Gleie also displays a talent for capturing a floaty, ethereal mood. He

is fond of slow motion and focusing on the soft, curling movements of

clothes and, in particular, hair, which explains J. Walter Thompson’s

decision to use him for the Boots commercial ’wild hair’.



His skill at bringing out the qualities of individual characters can be

seen in his work for The Independent although he’s keen to name his work

for Vivienne Westwood as his biggest achievement to date.



He approached Westwood with the idea for a film about the fashion

designer’s corporate image.



The result was a two-minute film featuring beautiful young girls wearing

Westwood dresses having a picnic in an idyllic lavender field. As the

plot develops the girls are seen kissing and fondling each other.



’I’m a really big fan of experimentation,’ Gleie says.



Topics