CAMPAIGN CRAFT: PORTFOLIO - MARK MYLOD

Mark Mylod is quietly getting on with the business of becoming a very accomplished comedy director.

Mark Mylod is quietly getting on with the business of becoming a

very accomplished comedy director.



At the moment he is the only director with Channel X - the production

company set up by Jonathan Ross in 1986 as a ’hot house of comedy

production’, but by the end of this year he plans to announce two new

hirings.



Mylod joined as a director in 1997 to work on the comedy quiz show,

Shooting Stars, after stints at the BBC as a production manager and as a

freelance director.



Since that time he has worked with some of the UK’s best comedy

talent.



On his reel you’ll find extracts from the new series of the 60s

ghost-detective cult classic Randall & Hopkirk (Deceased) starring Vic

Reeves & Bob Mortimer, The Royle Family, The Fast Show, Cold Feet and

All Rise for Julian Clary.



He’s also just signed up to direct David Baddiel’s first feature film,

Time for Bed, but all the glory and glamour of the movies and features

hasn’t turned him off the advertising industry.



Staying true to the comedy genre, his advertising credits include First

Direct (again starring Mortimer), Thomson Holidays and Ryvita (Reeves

and Mortimer yet again).



’I want to be what I call a proper director,’ he says. ’One that knows

all the techniques. I’m more visually confident than I ever was. I’ve

always been good with actors and getting the right tone out of the

script.’



Mylod adds: ’I’ve always been in awe of the visual pyrotechnics used in

advertising, but it is all about watching and learning from other people

- nicking their ideas, I suppose.’



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