CAMPAIGN CRAFT: PORTFOLIO - Ringan Ledwidge

Looking at 26-year-old Ringan Ledwidge’s reel to date, it becomes obvious that he comes from a creative background. The garish colours of his promos for Supercharger and Grooverider are offset by the still monotones of a test film called Claustrophobia.

Looking at 26-year-old Ringan Ledwidge’s reel to date, it becomes

obvious that he comes from a creative background. The garish colours of

his promos for Supercharger and Grooverider are offset by the still

monotones of a test film called Claustrophobia.



When he finished a graphic design course in 1993 at Ravensbourne College

in south London, Ledwidge travelled to the Gaza Strip to work as a

journalist and photographer.



On his return, he started collaborating with the directing duo, Work,

and was soon spotted by Leagas Delaney.



’I had been doing photography for style magazines such as the Face and

i-D when I started working with Work,’ he says. ’I’d always thought

directing would be great to do and when it transpired that Leagas

Delaney had a Guardian film they wanted us to do, we cobbled it

together.’



Two years ago he joined Tank Films. Since then he has managed to

alternate pop promos with commercials for big brands such as a Boots

spot titled ’happy bits’ for St Luke’s and one for Coca-Cola’s US brand,

Bonaqua.



Until the start of this year, Ledwidge was represented by Tank in the

UK, with the End representing him globally for music promos and for

commercials in the US.



In May, Ledwidge consolidated his representation into the End and has

already completed a promo for the cult indie band, Whale. He has also

been booked for commercials for Sony Playstation and Puma.



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