Zadoc Nava’s route to directing seems to have been a relatively
pain-free one. Having graduated in film from the Polytechnic of Central
London in 1985, he spent the next few years ’bumming around’ and
building up his reel.
During that time he teamed up with Andy Lambert and gained exposure
through winning ’a couple of awards for the odd charity ad’, namely a
Nicaraguan coffee ad for Oxfam in 1988. Taylor McMillan, liking what it
saw, approached the pair and, in January this year, Nava moved - without
Lambert - to Union Commercials.
Nava’s favourite job to date has been a Christian Aid spot shot in
’It was a really exotic and seductive location. Jobs like that enable
you to bring a vision to your work,’ he says.
His reel (which, incidentally, is missing work for Kellogg and a party
election broadcast for the Labour Party), has no discernible style
throughout. Nava explains: ’I enjoy taking risks, and I love working
with clients who want me to take risks. I don’t have any trademark
devices that I could use - it’s more of an attitude. I just want my work
to stand out without resorting to shock tactics, which many directors
seem to do.’
Nava’s film for Emirates Holidays stands out, certainly, on the strength
of the lack of hibiscus-decorated air hostesses. He is also proud of his
work for the Guardian and Sol beer.
His eventual goal is to move into film full time, but he is in no hurry
to leave ads behind. ’They give you the best opportunity to learn your
craft and, most importantly, to take risks. Oh, and the exotic locations
are great, too.’