Spitting Image Productions is venturing into commercials production with
the launch of the spin-off division, Bazaar Films.
The new company, to be based at Spitting Image’s Cairo Studios in
Islington, will be headed by Pamela Asbury, a producer who has
previously worked at the commercials production house, Will Van Der
Asbury will represent the five directors who currently direct Spitting
Image’s sketches. They include the company’s co-founder and creative
director, Roger Law; Steve Bendelack, a comedy drama specialist who also
worked on Newman and Baddiel and Lenny Henry’s Christmas Special last
year; and John Henderson, who is releasing a feature film, Loch Ness,
The directing line-up is completed by Andy De Emmony, who has directed
episodes of Red Dwarf and Jonathan Ross’s recent In Search of Bond
special, and Sarah Ann Kennedy, the director of Channel 4’s cult
animated soap opera, Crapston Villas. Bazaar will also represent the
newcomer, Geoff Lindsey - a film graduate from Bournemouth University.
Asbury explained that the recent success of Crapston Villas - as well as
Spitting Image’s ongoing performance - had prompted Law to launch a
commercials division to make the most of the directors’ strong comedy,
performance-based puppetry and animation skills.
‘Spitting Image is an ideas place. We like doing everything, but not a
lot of people know that we do anything other than Spitting Image itself.
It is time we used our talents for other things,’ Asbury explained.
However, Spitting Image Productions is not new to commercials. In the
past, agencies have tapped the company’s directing talent on an ad-hoc
McCann-Erickson hired Henderson to make the recent ‘I Can’t Believe It’s
Not Butter’ commercial. Bendelack has also directed some of the ‘How do
you like yours?’ Cadbury’s Creme Eggs films for GGT.
The launch of Bazaar Films will formalise the company’s commercials
production facility, according to Asbury, who is currently putting
together a reel to drum up new advertising business. The company will
offer ‘everything from puppets and 3-D animation to cell animation and
live action,’ Asbury said.
‘People have approached us in the past for ads, but I’m now going to
make sure more people know about the masses of talent and skills we have
here. Commercials are also a nice thing to do if you don’t have the
budget to do TV,’ Asbury added.