CAMPAIGN CRAFT: Spitting Image forms commercials arm

Spitting Image Productions is venturing into commercials production with the launch of the spin-off division, Bazaar Films.

Spitting Image Productions is venturing into commercials production with

the launch of the spin-off division, Bazaar Films.



The new company, to be based at Spitting Image’s Cairo Studios in

Islington, will be headed by Pamela Asbury, a producer who has

previously worked at the commercials production house, Will Van Der

Vlugt Films.



Asbury will represent the five directors who currently direct Spitting

Image’s sketches. They include the company’s co-founder and creative

director, Roger Law; Steve Bendelack, a comedy drama specialist who also

worked on Newman and Baddiel and Lenny Henry’s Christmas Special last

year; and John Henderson, who is releasing a feature film, Loch Ness,

this week.



The directing line-up is completed by Andy De Emmony, who has directed

episodes of Red Dwarf and Jonathan Ross’s recent In Search of Bond

special, and Sarah Ann Kennedy, the director of Channel 4’s cult

animated soap opera, Crapston Villas. Bazaar will also represent the

newcomer, Geoff Lindsey - a film graduate from Bournemouth University.



Asbury explained that the recent success of Crapston Villas - as well as

Spitting Image’s ongoing performance - had prompted Law to launch a

commercials division to make the most of the directors’ strong comedy,

performance-based puppetry and animation skills.



‘Spitting Image is an ideas place. We like doing everything, but not a

lot of people know that we do anything other than Spitting Image itself.

It is time we used our talents for other things,’ Asbury explained.



However, Spitting Image Productions is not new to commercials. In the

past, agencies have tapped the company’s directing talent on an ad-hoc

basis.



McCann-Erickson hired Henderson to make the recent ‘I Can’t Believe It’s

Not Butter’ commercial. Bendelack has also directed some of the ‘How do

you like yours?’ Cadbury’s Creme Eggs films for GGT.



The launch of Bazaar Films will formalise the company’s commercials

production facility, according to Asbury, who is currently putting

together a reel to drum up new advertising business. The company will

offer ‘everything from puppets and 3-D animation to cell animation and

live action,’ Asbury said.



‘People have approached us in the past for ads, but I’m now going to

make sure more people know about the masses of talent and skills we have

here. Commercials are also a nice thing to do if you don’t have the

budget to do TV,’ Asbury added.



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