CAMPAIGN CRAFT: WCRS’s BMW ad scoops top craft award

The British Television Advertising Craft Awards named WCRS’s ’science’ spot for the BMW 3 Series as the best crafted commercial of the year at its annual ceremony last week.

The British Television Advertising Craft Awards named WCRS’s

’science’ spot for the BMW 3 Series as the best crafted commercial of

the year at its annual ceremony last week.



The BMW spot, which was directed by Daniel Barber through Rose Hackney

Barber and post-produced by Rob Harvey at the Mill, also won the best

model-making award as well as being shortlisted for production design,

video post-production and computer animation.



Best direction went to Frank Budgen for his Sony camcorder spot, ’the

unexpected’, through BMP DDB. Peter Cattaneo, the director of the Full

Monty, was named best new director for another BMP commercial, ’ruler’

for VW, which he directed through Academy.



Peter Bigg, the organiser of the BTACA awards, said: ’The difference in

most categories between winning and coming second or third has been

incredibly tight. So tight in fact that some jurors have had to review

their originally identical marking.’



A wide variety of work was awarded at the ceremony. Ogilvy & Mather’s

Lucozade ’mods’ spot was well-received, winning awards for best editing

and soundtrack. Orange mobile phones also won in two categories -

cinematography (’future thoughts’) and animation (’reception’).



TBWA GGT Simons Palmer’s Sony Playstation campaign won best live action

sfx for ’shapes’ and best actor for ’saviours’.



Only one commercial collected awards at both the BTACA awards and the

British Television Advertising awards which were held in March - Leagas

Delaney’s ’Perfect Day’ film for the BBC, which won craft awards for

best video post-production and best re-recording.



Other winners at the BTACA ceremony, held at the Royal Lancaster Hotel

on 2 November, included Blanche Williams and Hazel Palmer, who took a

joint best actress award for their Lilt ’ballroom’ commercial; while

Kate Robinson was named best camera operator for the Sun’s ’people of

Britain’ spot.



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