Last weekend, some 49 agency people hurtled through the sky as part
of an inter-agency skydive - organised by J. Walter Thompson to benefit
the National Deaf Children’s Society.
JWT threw down the gauntlet to other agencies to get them to join in the
jump. Participants leapt from 13,000 feet above Salisbury Plain and then
freefell towards the ground - at speeds of up to 120 mph - before
opening their parachutes.
At the end of the action-packed day, the teams had raised nearly pounds
10,000 for the charity.
There was action - and prizes. Champagne and Alton Towers tickets
(glamour all the way) went to the team with the best motto -
McCann-Erickson with: ’One small step for man. One giant leap for
The 11 agencies taking part were: Ammirati Puris Lintas, Bartle Bogle
Hegarty, Euro RSCG Wnek Gosper, GGT, Grey, JWT, Leo Burnett, Ogilvy &
Mather, TBWA Simons Palmer, TSMS Central House and McCanns.
Of all the top bods, only Ben Langdon of McCanns had an excuse for not
participating. Apparently he’s jumped too many times before