CAMPAIGN DIARY: Adland’s adversaries Circus and Hooper in suburban showdown

Forget the upcoming scrap between Dobbo, Cuddly Ken and Shagger Norris. On 4 May a much more intriguing contest will be taking place in an affluent part of leafy Surrey. In the Chipstead Hooley and Woodmansterne ward of Reigate and Banstead Council to be precise.

Forget the upcoming scrap between Dobbo, Cuddly Ken and Shagger

Norris. On 4 May a much more intriguing contest will be taking place in

an affluent part of leafy Surrey. In the Chipstead Hooley and

Woodmansterne ward of Reigate and Banstead Council to be precise.



For it is here that Philip Circus, the IPA’s former legal affairs

director turned marketing law consultant, is the prospective Tory

council candidate.



Losing this seat would require superhuman effort on Circus’s part.

Equally certain is that the incoming councillor will spark some robust

debate in the chamber.



Always the blunt-speaking maverick with a penchant for publicity, Circus

never endeared himself to the ad industry’s trade establishment. Last

year he had the great and the good at Belgrave Square spluttering into

their coffee by claiming that the IPA had ’lost its way’. In 1996, when

the Advertising Standards Authority was everybody’s whipping boy, he

administered a crack or two of his own by going on radio and TV to

accuse the ASA of showing an increased lack of accountability.



All this went down like a cup of cold sick with John Hooper,

director-general of ISBA, the advertisers’ trade body, who has always

regarded Circus as a loose cannon. To say the pair - fellow members of

the rule-making Committee of Advertising Practice - don’t see eye to eye

is putting it mildly.



So Hooper, who lives a mere ten-minute drive from his sparring partner

in the Reigate North ward, will no doubt be delighted to learn that

Circus may soon be one of his elected representatives.



Circus, who hopes to join the council’s planning committee, has been

telling friends that he can’t wait for Hooper to ask for permission to

build a conservatory.



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