CAMPAIGN DIARY: Adman’s debut movie makes a star-studded splash way oop north

Charlotte Street may not be London’s answer to Hollywood, but the folk at Saatchi & Saatchi have shown that they’re capable of things other than abseiling down the agency building for charity.

Charlotte Street may not be London’s answer to Hollywood, but the

folk at Saatchi & Saatchi have shown that they’re capable of things

other than abseiling down the agency building for charity.



No-one knows quite how Steven Colegrave, Saatchis’ European marketing

director, came up with the idea for a film about motive, revenge and

profit, but it was enough for him to leave the agency two years ago in

search of fame and fortune.



Colegrave had discussed his idea for Bring me the Head of Mavis Davis

for some time with his business partner, Joanne Reay, before leaving

Saatchis in 1996 to set up the Mission with Reay and Mike Perry, now

managing director of Wieden & Kennedy London.



He managed to obtain backing to the tune of pounds 1 million from the

BBC, and trailed around the US to try to convince a film company to

invest in the movie so it could go into production. Goldcrest Films

finally stumped up pounds 1.5 million and Colegrave & Co started

shooting in October 1996.



The film charts the career of an ageing pop singer, played by the

Absolutely Fabulous star, Jane Horrocks, and her conniving manager,

played by the Bottom frontman, Rik Mayall.



The idea is that Mayall attempts to revive Horrocks’ career, before

trying to get her killed. Charming. It was directed by John Henderson,

of Loch Ness and Spitting Image fame, who is also a former Saatchis

employee, having been head of TV at the agency in the late 70s.



Colegrave insists that the shooting all went according to plan but that

Mayall did bear a striking resemblance to the England and Glasgow

Rangers footballer, Paul Gascoigne. We, on the other hand, think Mayall

bears a striking resemblance to Colegrave himself.



Those of you who thought that film production was wall-to-wall champagne

and glamorous parties (don’t you mean advertising? - Ed) will be

heartened by the news that Colegrave did in fact attend the star-studded

premiere last weekend.



In Bolton. Very stylish.



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