Charlotte Street may not be London’s answer to Hollywood, but the
folk at Saatchi & Saatchi have shown that they’re capable of things
other than abseiling down the agency building for charity.
No-one knows quite how Steven Colegrave, Saatchis’ European marketing
director, came up with the idea for a film about motive, revenge and
profit, but it was enough for him to leave the agency two years ago in
search of fame and fortune.
Colegrave had discussed his idea for Bring me the Head of Mavis Davis
for some time with his business partner, Joanne Reay, before leaving
Saatchis in 1996 to set up the Mission with Reay and Mike Perry, now
managing director of Wieden & Kennedy London.
He managed to obtain backing to the tune of pounds 1 million from the
BBC, and trailed around the US to try to convince a film company to
invest in the movie so it could go into production. Goldcrest Films
finally stumped up pounds 1.5 million and Colegrave & Co started
shooting in October 1996.
The film charts the career of an ageing pop singer, played by the
Absolutely Fabulous star, Jane Horrocks, and her conniving manager,
played by the Bottom frontman, Rik Mayall.
The idea is that Mayall attempts to revive Horrocks’ career, before
trying to get her killed. Charming. It was directed by John Henderson,
of Loch Ness and Spitting Image fame, who is also a former Saatchis
employee, having been head of TV at the agency in the late 70s.
Colegrave insists that the shooting all went according to plan but that
Mayall did bear a striking resemblance to the England and Glasgow
Rangers footballer, Paul Gascoigne. We, on the other hand, think Mayall
bears a striking resemblance to Colegrave himself.
Those of you who thought that film production was wall-to-wall champagne
and glamorous parties (don’t you mean advertising? - Ed) will be
heartened by the news that Colegrave did in fact attend the star-studded
premiere last weekend.
In Bolton. Very stylish.