CAMPAIGN DIARY: Ancient origins of MRG wine-tasting revealed

It’s seldom that we stumble across charming olde worlde tales that poke fun at media folk, so let us share this one with you.

It’s seldom that we stumble across charming olde worlde tales that

poke fun at media folk, so let us share this one with you.



Last week, we featured the Media Research Group’s invitation to its

evening at Leo Burnett, which took place on Monday, and its request that

visitors bring a bottle of Californian wine.



It turns out the wine request, which caused us much amusement, harks

back to the very first meetings of the MRG in the early 60s. The group

was originally called the Media Research Managers and Wine Tasters

Guild, with the obvious aim of mixing media people’s love of wine with a

bit of business.



Soon after its inaugural meeting, the MRMAWTG changed its name - we

can’t think why - to the Media Circle and it evolved into the group we

now know and love, the MRG. The reference to wine tasting may have been

dropped from the group’s name but, fortunately, it remains a popular

feature of the MRG’s meetings.



And for those who were concerned that, had they appeared on Monday with

a bottle of Burgundy they wouldn’t have been admitted, they needn’t have

worried.



At the very first meeting of the MRG on 20 April 1964, the appointed

libation was, in fact, Burgundy.



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