The news that BMP DDB had been handed the brief to relaunch
Bentley, the luxury car manufacturer, reminded us of the many
advertising figures who own these classic vehicles.
Probably the best-known is Lord Saatchi, who can often be spied being
driven from his agency’s West End offices by Micky Doyle, his chauffeur
of 15 years. Abbott Mead Vickers BBDO’s Peter Mead is also a fan,
although he’s not as loyal as some. Rumour has it that he’s strayed into
the Aston Martin market more than once.
But the industry’s number one Bentley fan has to be BMP DDB’s founder,
Martin Boase, who has been driving Bentleys for more than 20 years, and
is more than happy to be put in charge of the luxury car’s image.
Boase bought his first Bentley in 1978 and has owned six since, each
identical in dark green with beige leather interior. He tells us: ’I
wouldn’t drive another car. It’s like driving while permanently in a
gentleman’s club. It’s so quiet, it smells of leather and is so
comfortable. If you go to France they think it’s a car for an old man,
but I feel the same age as when I bought it - 46, in fact I still feel
There are a few downfalls to owning Bentley, though. It’s not the sort
of car you can hog the road with, Boase says, although he is never
stopped by the police, ’unlike I would if I were in a Porsche’. In fact,
he sold his only Porsche after a month when the attention of the boys in
blue lost its novelty.
A Bentley, he feels, ’is a car for a pretentious yob - and you can quote
me on that’.
Sounds like a great strapline.