Chris Powell, BMP DDB’s chairman, must be seriously pissed off. His
agency has just been pipped at the post for the pounds 27 million Marks
& Spencer account which last week found a home at Rainey Kelly Campbell
Roalfe/Y&R. Powell knows that account should have been his.
Under normal circumstances the events of the last week would have been
cause for some pretty long faces at any agency. But imagine the
additional distress that came with the knowledge that just a few weeks
before Powell and Alan McWalter, the M&S marketing director, were
enjoying a luxury two-week skiing holiday together - mid-pitch and much
to Powell’s delight.
It seems the desperate Powell got over-excited at the news that his
agency was in the final head-to-head and took some drastic action. No
matter that his missus might have fancied a lavish sunshine holiday in
Europe, Powell dragged the family off to the Canadian slopes, for what
he hoped would be a mutual love in.
Surely now all he had to do was wait for the good news. Shameless
toadying or pure coincidence - you decide. All that’s left to figure out
now is what Ms Rainey did to clinch the deal for her agency