CAMPAIGN DIARY: Would you buy stock on advice from him?

How’s this for a bit of tongue-in-cheek advertising? Nick Leeson, the trader who brought Barings Bank to its knees, is fronting a new campaign - for an online trader.

How’s this for a bit of tongue-in-cheek advertising? Nick Leeson,

the trader who brought Barings Bank to its knees, is fronting a new

campaign - for an online trader.



The TBWA Stockholm ad opens with Leeson’s arrest. ’That’s me four years

and 2,000 prison meals ago,’ he says. ’Barings went bankrupt and I lost

my life.’



By now, it starts to dawn that this is not a piss-take. Matteus.net, he

tells us, allows you to trade stocks over the internet cheaper than

ever. You don’t need to sign up to be able to trade but Leeson would

certainly advise that you do. Well, in that case Nick, where do I sign?



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