CAMPAIGN DIARY: The chips are down ... DMB&B benefits from Mrs Dunnill’s true tale

Those of you who have been lucky enough to catch DMB&B’s lovely new ads for McCain’s Micro Chips will no doubt be touched to discover that each of the heartwarming commercials was inspired by a true story.

Those of you who have been lucky enough to catch DMB&B’s lovely new

ads for McCain’s Micro Chips will no doubt be touched to discover that

each of the heartwarming commercials was inspired by a true story.



In one spot, a young lad searches through his parents’ freezer to find

the boxes of Micro Chips his brother has hidden away.



Beverley Dunnill, a housewife from West Yorkshire, wrote to McCain

having mounted a covert surveillance operation in her home after her

stocks of McCain Micro Chips seemed to be depleting without

explanation.



After a couple of weeks of disappearing chip boxes, Mrs Dunnill used a

concealed video camera to confirm her suspicions that her six children

were sneaking into the kitchen at night and microwaving the chips to

munch in bed.



The children were even caught on film separately hiding the boxes of

chips in different parts of the freezer in a bid to put their hungry

siblings off the trail.



When McCain received Mrs Dunnill’s letter telling the company just how

popular its chips were with her kids, it passed the letter on to DMB&B,

the creatives were inspired and lo, the commercial was born.



Whoever said advertising was nothing but a pack of lies?



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).