Those of you who have been lucky enough to catch DMB&B’s lovely new
ads for McCain’s Micro Chips will no doubt be touched to discover that
each of the heartwarming commercials was inspired by a true story.
In one spot, a young lad searches through his parents’ freezer to find
the boxes of Micro Chips his brother has hidden away.
Beverley Dunnill, a housewife from West Yorkshire, wrote to McCain
having mounted a covert surveillance operation in her home after her
stocks of McCain Micro Chips seemed to be depleting without
After a couple of weeks of disappearing chip boxes, Mrs Dunnill used a
concealed video camera to confirm her suspicions that her six children
were sneaking into the kitchen at night and microwaving the chips to
munch in bed.
The children were even caught on film separately hiding the boxes of
chips in different parts of the freezer in a bid to put their hungry
siblings off the trail.
When McCain received Mrs Dunnill’s letter telling the company just how
popular its chips were with her kids, it passed the letter on to DMB&B,
the creatives were inspired and lo, the commercial was born.
Whoever said advertising was nothing but a pack of lies?