Campaign Diary: Chris ’fat wad’ Evans takes over M&C bash in double celebration

Soho’s Golden Square is fast laying claim to being the new heart of the British media industry, home to the kind of establishments Canary Wharf and Hammersmith tried to woo back in the 80s and 90s.

Soho’s Golden Square is fast laying claim to being the new heart of

the British media industry, home to the kind of establishments Canary

Wharf and Hammersmith tried to woo back in the 80s and 90s.



That’s how it felt last Thursday night when M&C Saatchi threw a massive

impromptu party upon being named Campaign’s agency of the year, and

neighbour Chris Evans found himself celebrating his new-found Scottish

Media Group millions.



With only eight hours’ warning, M&C’s Stephanie Andrews managed to line

up a cool DJ, caterers, an extremely generous free bar and Fabba, a glam

Abba tribute duo which has taken the blindingly brilliant decision to

dispense with the ugly, bearded males.



Saatchis, old and new, know how to party - M&C rocked just like

Charlotte Street always did. Maurice’s gushing speech, commending Moray

MacLennan and Nick Hurrell, barely got in the way.



For once the Saatchis lost control. Almost unnoticed at first, Moneybags

Evans had slipped into the party and was soon in long coat and baseball

cap before leading the dance, beer in hand. Some fool then let in the

paparazzi, who had mysteriously been drawn to the agency like flies.



M&C’s designer loos proved a major attraction; people were taking

friends with them to show them the exquisite grouting. On the dance

floor the most excitable figure was another celebrity gatecrasher, chef

Aldo Zilli, taking time off from his media schedule to celebrate his

40th birthday with dance partners half his age.



While David Kershaw quietly drank himself silly, for another of the

partners it was all too much. ’Ere, that Evans bloke, is he a poof,

then?’ said the eternal Aussie, Bill Muirhead, wiping away the traces of

a slobbery Evans kiss.



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