Soho’s Golden Square is fast laying claim to being the new heart of
the British media industry, home to the kind of establishments Canary
Wharf and Hammersmith tried to woo back in the 80s and 90s.
That’s how it felt last Thursday night when M&C Saatchi threw a massive
impromptu party upon being named Campaign’s agency of the year, and
neighbour Chris Evans found himself celebrating his new-found Scottish
Media Group millions.
With only eight hours’ warning, M&C’s Stephanie Andrews managed to line
up a cool DJ, caterers, an extremely generous free bar and Fabba, a glam
Abba tribute duo which has taken the blindingly brilliant decision to
dispense with the ugly, bearded males.
Saatchis, old and new, know how to party - M&C rocked just like
Charlotte Street always did. Maurice’s gushing speech, commending Moray
MacLennan and Nick Hurrell, barely got in the way.
For once the Saatchis lost control. Almost unnoticed at first, Moneybags
Evans had slipped into the party and was soon in long coat and baseball
cap before leading the dance, beer in hand. Some fool then let in the
paparazzi, who had mysteriously been drawn to the agency like flies.
M&C’s designer loos proved a major attraction; people were taking
friends with them to show them the exquisite grouting. On the dance
floor the most excitable figure was another celebrity gatecrasher, chef
Aldo Zilli, taking time off from his media schedule to celebrate his
40th birthday with dance partners half his age.
While David Kershaw quietly drank himself silly, for another of the
partners it was all too much. ’Ere, that Evans bloke, is he a poof,
then?’ said the eternal Aussie, Bill Muirhead, wiping away the traces of
a slobbery Evans kiss.