Far be it for us to compound the agony at Mediapolis in the wake of
it losing the pounds 90 million Peugeot-Citroen account, but could the
most recent issue of Mediapolis’s Market Monitor publication have played
a part in the client’s decision?
In a piece on May’s newspaper ABC figures, Mediapolis commented on the
performances of two titles: ’The Guardian and Observer had particularly
poor months in May - the Observer up 6 per cent and the Guardian
achieving its highest circulation for five years.’
Now we know the job of any media buyer is to keep media owners in their
place, but isn’t this going just a little too far?
Or does it just mean that the Mediapolis boys simply can’t do their sums
- and that could be rather worrying.