CAMPAIGN DIARY: Close shave gives new BMP boys head start in the name business

It’s tough starting a new job, especially at an agency as large as BMP DDB, not least because one is known as ’oi, you!’ for the first month of one’s tenure.

It’s tough starting a new job, especially at an agency as large as

BMP DDB, not least because one is known as ’oi, you!’ for the first

month of one’s tenure.



Wishing to avoid this, James Sinclair and Ed Morris, BMP’s star creative

director hirings from Bartle Bogle Hegarty, have quite literally carved

out a niche in the identification market.



Our brave duo persuaded a hairdresser to shave their names into the

backs of their heads with a nose-hair trimmer - a big move in particular

for Sinclair, who previously sported a fetching on-the-shoulder shaggy

’do.



OK, so their girlfriends won’t go out with them until it grows back, but

at least no-one gets their names wrong - although they are beginning to

get a little dizzy with everyone nipping round their backs to check

which is which.



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