It’s tough starting a new job, especially at an agency as large as
BMP DDB, not least because one is known as ’oi, you!’ for the first
month of one’s tenure.
Wishing to avoid this, James Sinclair and Ed Morris, BMP’s star creative
director hirings from Bartle Bogle Hegarty, have quite literally carved
out a niche in the identification market.
Our brave duo persuaded a hairdresser to shave their names into the
backs of their heads with a nose-hair trimmer - a big move in particular
for Sinclair, who previously sported a fetching on-the-shoulder shaggy
OK, so their girlfriends won’t go out with them until it grows back, but
at least no-one gets their names wrong - although they are beginning to
get a little dizzy with everyone nipping round their backs to check
which is which.