CAMPAIGN DIARY: Commuters are dozy: Fuji camera proves it

It’s a well-known fact that commuters are a dozy bunch, but Simons Palmer has confirmed our worst suspicions of this particular social grouping.

It’s a well-known fact that commuters are a dozy bunch, but Simons

Palmer has confirmed our worst suspicions of this particular social

grouping.



The agency erected a special poster site for Fuji’s QuickSnap camera

over the festive period at London’s King’s Cross station. When walking

by, travellers could be detected by a sensor mounted on top of the site

that set off a flash as if it were taking a photo.



The site was evidently a big hit, with commuters returning to the poster

over and over, playfully striking a variety of poses. Indeed, so

successful was it that Fuji’s switchboard was jammed with calls from

individuals asking if they could get hold of copies of their

’photos’.



Stupidly, of course, they hadn’t realised that there is a big gap

between advertising and reality, failing to appreciate that the camera

wasn’t real and that they had all been performing to a blank wall.



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