CAMPAIGN DIARY: Did Cordiant get shot of Bates because its staff are out to lunch?

Some people may think that the demerger at Cordiant was all to do with maximising shareholder value, but we believe we have uncovered the real reason.

Some people may think that the demerger at Cordiant was all to do

with maximising shareholder value, but we believe we have uncovered the

real reason.



There we were, happily browsing through Cordiant’s annual report and

accounts, when we started to notice a trend in the pictures accompanying

the facts and figures. All the really odd photos came from Bates

Worldwide. As an example, below is the photo of the Safeway account team

at Bates Dorland.



The report co-ordinator probably left it to Tim Ashton to sort out the

pics, but we feel sorry for the one at the back who must have been

deemed too ugly to be shown. It’s obvious that Cordiant felt Bates

employed far too many strange people for it to be associated with the

agency any longer.



If only Bates could put so much creativity into Safeway’s ads



Topics