CAMPAIGN DIARY: Court Burkitt’s Railair execution produces a strong case of deja vu

More cases of identical advertising have reached us.

More cases of identical advertising have reached us.

When a press campaign from Court Burkitt landed on the newsdesk last week

promoting the Heathrow-Feltham Railair, a joint venture between several of

the travel companies near Heathrow, we immediately thought it looked

familiar. Now we’ve worked out why. Young & Rubicam executed the same

creative idea for United Airlines only a few months ago.

Meanwhile, Emap Metro is apparently unhappy with its arch-rival, Dennis

Publishing, which has recently published a US edition of Maxim, containing

a supplement entitled: ’50 sexiest women in the world.’

While you obviously can’t copyright the idea of a feature on sexy women,

it’s no wonder that Emap feels slightly disgruntled when Maxim borrows

heavily from the style and packaging of an issue of Emap’s FHM, containing

a feature on the world’s 100 sexiest women.

We cannot wait for Loaded to enter the argument. It’ll probably launch a

foil-wrapped issue containing a free video: FHM’s 100 sexiest women and

Maxim’s 50 sexiest women - mud-wrestling.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).