More cases of identical advertising have reached us.
When a press campaign from Court Burkitt landed on the newsdesk last week
promoting the Heathrow-Feltham Railair, a joint venture between several of
the travel companies near Heathrow, we immediately thought it looked
familiar. Now we’ve worked out why. Young & Rubicam executed the same
creative idea for United Airlines only a few months ago.
Meanwhile, Emap Metro is apparently unhappy with its arch-rival, Dennis
Publishing, which has recently published a US edition of Maxim, containing
a supplement entitled: ’50 sexiest women in the world.’
While you obviously can’t copyright the idea of a feature on sexy women,
it’s no wonder that Emap feels slightly disgruntled when Maxim borrows
heavily from the style and packaging of an issue of Emap’s FHM, containing
a feature on the world’s 100 sexiest women.
We cannot wait for Loaded to enter the argument. It’ll probably launch a
foil-wrapped issue containing a free video: FHM’s 100 sexiest women and
Maxim’s 50 sexiest women - mud-wrestling.