CAMPAIGN DIARY: Cowpat card from KP causes a bit of a stink

Distasteful press release award of the year goes to KP.

Distasteful press release award of the year goes to KP.



To launch Roysters T-bone steak crisps, it sent packets of the crisps

(which arrived crushed) with a scratch ’n’ sniff card.



People who think that a meaty smell would attract the hungry hordes

obviously shouldn’t plan a future with the KP empire.



For the company decided to maximise on the link with cows and

impregnated the smell of a cowpat on the card ...



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