Distasteful press release award of the year goes to KP.
To launch Roysters T-bone steak crisps, it sent packets of the crisps
(which arrived crushed) with a scratch ’n’ sniff card.
People who think that a meaty smell would attract the hungry hordes
obviously shouldn’t plan a future with the KP empire.
For the company decided to maximise on the link with cows and
impregnated the smell of a cowpat on the card ...