CAMPAIGN DIARY: Creatives urged to get down the pub to learn how to be memorable

A seemingly beastly campaign is currently being waged against top industry creatives, aimed at deflating their egos and generally making them feel rather sensitive.

A seemingly beastly campaign is currently being waged against top

industry creatives, aimed at deflating their egos and generally making

them feel rather sensitive.



The drive involves targeting them when their resistance is arguably at

its lowest - when they’re down the pub.



Somehow someone has discovered their favourite watering holes and is

producing a series of tightly targeted beermats that bear messages

taking a direct swipe at their abilities.



’Your ads aren’t very memorable, Tom,’ reads the slogan on one mat lying

on a table in the Abbott Mead Vickers’ copywriter, Tom Carty’s, local.

’Neither are yours, Walt,’ it says on the reverse, specially for Tom’s

partner, Walter Campbell.



’John Hegarty, your ads aren’t memorable enough,’ reads another, while

others are directed at Alfredo Marcantonio, Paul Weinberger and Peter

Souter. The campaign kicked off last night at the Star in Belgravia,

scene of one the 50th birthday bashes of AMV’s Alfredo Marcantonio.



Being of a sympathetic nature, however, the Diary can put you all out of

your misery. The initiative is the idea of Steve Harrison at O&M Direct,

which has been given the task of launching a new service called Freepost

Name for the Royal Mail - an alternative response mechanism to 0800

numbers whereby an advertiser such as Ford simply puts ’Freepost Ford’

at the end of a TV or radio ad.



The beermat campaign is a means of raising awareness with the creative

fraternity and getting them to use the new service.



That way their ads will be more ’memorable’, see. Or, at least, the bit

at the end will be.



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