CAMPAIGN DIARY: Cut down on caffeine for some sleep, Chris

While popular myth suggests that the majority of advertising creatives take, ahem, recreational pharmaceuticals to keep themselves awake, it’s nice to see that some people worry about the fact that they’re not sleeping.

While popular myth suggests that the majority of advertising

creatives take, ahem, recreational pharmaceuticals to keep themselves

awake, it’s nice to see that some people worry about the fact that

they’re not sleeping.



According to this month’s Good Health magazine, Chris Arnold, creative

director of Stretch the Horizon, started recording his sleeping patterns

for a few months in an attempt to find out why he was always feeling

knackered.



He’s discovered that his ideal sleeping pattern is going to bed at 2am

and rising at 7am.



Those of us who are shocked at him surviving on only five hours, will be

comforted in the knowledge that Margaret Thatcher survived on even

less.



Judging by our stock pic of him, it could be something to do with the

amount of coffee he drinks.



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