CAMPAIGN DIARY: Direct Marketing Association

If there was ever a case of practice what you preach, the Direct Marketing Association has dropped a resounding clanger right into the jaws of Campaign.

If there was ever a case of practice what you preach, the Direct

Marketing Association has dropped a resounding clanger right into the

jaws of Campaign.



Four envelopes from the DMA plopped on our office mat addressed to four

senior staffers. Trouble is, Mr A Davidson and Ms E Gregory left in

August 1990 and Mr M Edwards waved goodbye in April 1992.



Not to mention the shock Ms E Booth would have to find out that she had

ever worked at Campaign.



We politely suggest the DMA takes a leaf out of its own book, especially

since one of the fliers was publicising a workshop on the importance of

getting people’s names and addresses right. Oops.



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