If there was ever a case of practice what you preach, the Direct
Marketing Association has dropped a resounding clanger right into the
jaws of Campaign.
Four envelopes from the DMA plopped on our office mat addressed to four
senior staffers. Trouble is, Mr A Davidson and Ms E Gregory left in
August 1990 and Mr M Edwards waved goodbye in April 1992.
Not to mention the shock Ms E Booth would have to find out that she had
ever worked at Campaign.
We politely suggest the DMA takes a leaf out of its own book, especially
since one of the fliers was publicising a workshop on the importance of
getting people’s names and addresses right. Oops.