CAMPAIGN DIARY: Dixon fulfills the Brass Monkeys brief to start those punters panting

Do you remember the ads last year for the men’s underwear company, Brass Monkeys, that featured a close-up of a hunky male model’s groin and the strapline: ’The loin king.’ They appeared on billboards and set many a woman’s - and, no doubt, a few men’s - pulses racing.

Do you remember the ads last year for the men’s underwear company,

Brass Monkeys, that featured a close-up of a hunky male model’s groin

and the strapline: ’The loin king.’ They appeared on billboards and set

many a woman’s - and, no doubt, a few men’s - pulses racing.



Only a few weeks after starring in the press campaign, the original

model, Kelly, opted out of displaying his package in favour of a far

more discreet and low-key career - in pop music. Which left the company

with a problem.



Who was to fill Kelly’s pants?



So Brass Monkeys mounted a search for the successor using a press ad in

FHM that asked: ’Can you fill this man’s ... shoes?’ The response was

overwhelming but, out of 3,000 applicants, only one man could replace

Kelly, and he is Kevin Dixon.



Dixon, a newcomer to underwear modelling, will be featured on the new

packaging for the Brass Monkeys range.



He is pictured grinning with delight,with a strategically placed Brass

Monkeys box covering his manhood. Judging by the size of the box, he

more than fills Kelly’s pants.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).