CAMPAIGN DIARY: EasyJet’s advertising offers inspiration for the Circus of Horrors

Fly-posting is a contentious issue nowadays, so it was interesting to see a PR stunt which didn’t vandalise hoardings around London.

Fly-posting is a contentious issue nowadays, so it was interesting

to see a PR stunt which didn’t vandalise hoardings around London.



Every night last week, helium balloons were dropped over the Capital:

some had free tickets attached for Slava Polounine’s Snow Show at the

Piccadilly Theatre; others just advertised it. A respite for London’s

walls, but how many will have floated away into the earth’s atmosphere,

we ask?



Another theatrical promotion, however, won’t have gone unnoticed by the

airline, EasyJet. Its distinctive orange advertising has been adopted by

the Circus of Horrors, who are playing at Camden’s Roundhouse. The show

has fly-posted London’s hoardings, boasting ’Tickets to Transylvania

from only pounds 10’ and carrying an easyBook (geddit?) ticket

hotline.



Not since Richard Branson used the Trainspotting look for Virgin trains

has a style been so obviously ’borrowed’.



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