While Mark Wnek was away living the high life in Cannes, staff at
Euro RSCG Wnek Gosper were forced to amuse themselves with the premiere
of Batman and Robin in Leicester Square.
Of course, the paparazzi were kept busy with the likes of Arnold
Schwarzenegger and George Clooney, but the thronging crowds just got in
the way of staff from the offices overlooking Leicester Square who were
trying to star-spot.
That was until three creatives from Euro RSCG dreamed up the idea of
hanging a blow-up Spiderman out of their office window, which faces on
to Leicester Square, with a sign on it proclaiming ’Batman sucks’.
The 5ft-high inflatable cartoon character attracted the attention of
every passing pedestrian and enabled the trio - Dave Jennings, David
Chalu and Steve Rutterford - to identify each star and take pictures of
One point though. Batman flies, so isn’t it Spiderman who sucks?